Category Archives: PPC / Pay Per Click

PPC / Pay Per Click

Why We Need Google AdWords?

Google AdWords is a paid advertising platform that allows businesses to create and display ads on Google’s search engine and other sites across the internet. It is a powerful tool for increasing brand visibility, generating leads and driving conversions. Some of the reasons why businesses use Google AdWords include: Targeted advertising: AdWords allows businesses to […]...
PPC / Pay Per Click

A Comprehensive Guide to Google Ads Optimization Score

Google has come up with the Google Ads optimization score. It’s a new addition and can be checked from the Ad interface’s recommendation tab. Google introduced this to help marketers and businesses optimize their Google Ads results. Here is a 360-degree look at Google Ads Optimization Score. We will take a look at how it […]...
PPC / Pay Per Click

Remarketing Strategies for Generating More Leads

For any business, demand generation is a continuous struggle. Only 3% of first-time visitors will end up in the purchase and 97% of customers are lost. Therefore, the question remains about how to leverage your marketing efforts and retarget that 97% and remarket emails to receive more than 3%. The question arises of how retargeting […]...