PPC / Pay Per Click
The Evolution of Pay Per Click: A Retrospective Analysis
In the ever-evolving digital marketing landscape, Pay-Per-Click (PPC) advertising has undergone remarkable transformations over the past few decades. This retrospective analysis provides insight into PPC’s evolution, illuminating how it has shaped, and been shaped by, internet usage patterns and technological advancements. The genesis of PPC can be traced back to 1996, with the introduction of […]...